New Delhi, Jan. 30: iPhone maker Apple led the India smartphone market in supply value terms with a 23 percent share, while Chinese smartphone brand Vivo led the market in volumes in 2024, a report by Counterpoint Research said on Thursday.
Apple’s volume share during the December quarter increased to 11 percent on a year-on-year (YoY) basis, climbing to the fifth spot from 9 percent a year ago. The iPhone maker, however, did not figure among the top five smartphone brands in annual data sets as per the Counterpoint Research estimates.
The report estimated that smartphone shipments grew 1 percent year-on-year in 2024, reaching 153 million units.
Counterpoint Research Senior Research Analyst Shilpi Jain said India’s smartphone market is showing signs of maturity, with stable volumes affected by low entry of new users into the ecosystem.
“Replacement cycles are increasing as entry- and mid-range devices continue to improve each year. At the same time, there is a shift toward higher-priced devices, with shipments of premium segment devices (priced above ₹30,000) growing by double-digit percentages, driving a 9 percent YoY growth in wholesale value—the highest ever recorded,” Jain said.
According to Counterpoint’s Monthly India Smartphone Tracker, Vivo led the country’s smartphone market in volumes in the December quarter as well, with its share increasing to 20 percent from 17 percent in the December 2023 quarter. During the quarter, Xiaomi followed Vivo with a 16 percent volume share, Samsung with 15 percent, and Oppo with 14 percent.
In the annual value share chart for 2024, Samsung followed Apple with a 22 percent share. It was followed by Vivo with a 16 percent share, Oppo 16 percent, and Xiaomi 9 percent.
5G smartphone shipment penetration in India reached 78 percent in 2024, due to the availability of 5G chips in entry-level smartphones, it said.